"Next Gen, Big Impact: How to Recruit and Engage Young Volunteers"

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Jul 7, 2025
by Jarissa Johns

Engaging young volunteers is not just a good strategy; it's a powerful, strategic investment in the future of your mission. Today's youth are motivated, socially conscious, and eager to make a tangible difference. They're not just looking to help, they're looking to belong, to lead, and to grow. As volunteer managers, creating intentional pathways for their involvement ensures that your organization remains dynamic, inclusive, and sustainable.

As Nelson Mandela once said, "The youth of today are the leaders of tomorrow."

Why It Matters

 Build Lifelong Connections
Youth who volunteer early are more likely to remain engaged throughout their lives. Volunteering fosters empathy, accountability, and leadership-all foundational traits for lifelong community service and civic participation.

Reflect on the Community You Serve
Young people bring unique perspectives and diverse backgrounds that help your organization better mirror the communities you support. Their voices ensure programming remains relevant and forward-thinking.

 Strengthen Community Ties
Volunteering helps young people develop a deeper connection to the places they live. It gives them a sense of ownership and pride, helping to nurture community stewards for the next generation.

Did You Know?

1 in 3 teenagers (ages 16-19) in the U.S. volunteers in some formal capacity each year, according to recent data from the Bureau of Labor Statistics. That's a powerful pool of untapped potential for most organizations.

When you engage young volunteers with purpose and respect, you're not just filling roles, you're shaping future leaders, strengthening your mission, and leaving a legacy that grows with every generation.

Who Are They

Young volunteers (ages 16-25) are mission-driven, tech-savvy, and eager to grow. Thirty percent volunteer annually, and many seek roles where they can learn, lead, and create real impact.

 

What Engagement Looks Like

  • Interactive Onboarding: Use videos, peer mentors, and dynamic orientations.
  • Firsthand Roles: Give them tangible, visible tasks with real outcomes.
  • Ongoing Communication: Meet them on their platforms-Instagram, group chats, text.

Top 3 Engagement Practices

  1. Go Where They Are
    Use mobile tools, social media, and user-friendly platforms like Get Connected or SignUpGenius.
  2. Make It Meaningful
    Offer roles that build skills they can use-like leadership, marketing, or teamwork-and pair them with mentors.
  3. Create Belonging
    Be flexible, listen to their ideas, and celebrate their impact. Let them co-lead and shape the experience.

 

Overall, though, engaging young volunteers fuels your mission today and builds the leadership pipeline for tomorrow. Make space, give purpose, and let them shine.